Marketing: An Introduction, Global Edition (9781292294865)
For undergraduate principles of marketing courses.
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Product details
- Paperback | 680 pages
- 220 x 275 x 20mm | 133g
- 21 Oct 2019
- Pearson Education Limited
- Harlow, United Kingdom
- English
- 14th edition
- 1292294868
- 9781292294865
- 441,318
Download Marketing: An Introduction, Global Edition (9781292294865).pdf, available at ebookdownloadfree.co for free.
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