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Die pharmazeutische Industrie weist gegenüber normalen Industriebetrieben eine Reihe von Besonderheiten auf, die in der allgemeinen Industriebetriebslehre nicht ausreichend berücksichtigt werden. Die Entwicklung einer eigenständigen Pharmabetriebslehre erscheint daher notwendig. Das vorliegende Buch befasst sich mit den speziellen volkswirtschaftlichen und betriebswirtschaftlichen Aspekten der pharmazeutischen Industrie. Neueinsteiger in diese Branche erhalten so einen umfassenden und aktuellen Überblick, gestandene Praktiker können sich über Spezialaspekte und neuere Ansätze informieren. Die Autoren des Buchs stammen aus der Wissenschaft, aus der Praxis und aus Beratungsunternehmen, wobei insbesondere auf den Praxisbezug der einzelnen Beiträge sowie Überschneidungsfreiheit und Vollständigkeit Wert gelegt wurde. Product details Format ...

Exciting results are blooming, thanks to a convergence between unprecedented asteroseismic data obtained by the satellites CoRoT and KEPLER, and state-of-the-art models of the internal structure of red giants and of galactic evolution. The pulsation properties now available for thousands of red giants promise to add valuable and independent constraints to current models of structure and evolution of our galaxy. Such a close connection between these domains opens a new very promising gate in our understanding of stars and galaxies. In this book international leaders in the field offer a wide perspective of the recent advancements in: Asteroseismology of red giants Models of the atmosphere, internal structure, and evolution of red giants Stellar population synthesis and models of the Milky Way Product details Format ...

Delay in the diagnosis of cancer in general practice can cause distress to every physician. This useful manual aims to aid the general practitioner in a timely diagnosis. Written using the author's long-time experience from consultations and research in general practice, it is a well-organized and vital reference. Emphasis is laid upon the early clues of cancer (Red Flags), organ systems (Thinking Anatomy), and frequency tables (Thinking Probabilities). For every professional who would like to put more knowledge and understanding into his consultations, thereby possibly prolonging or saving lives, this is an invaluable handbook. Product details Format Paperback | 122 pages ...

This book is an introductory graduate-level textbook on the theory of smooth manifolds. Its goal is to familiarize students with the tools they will need in order to use manifolds in mathematical or scientific research--- smooth structures, tangent vectors and covectors, vector bundles, immersed and embedded submanifolds, tensors, differential forms, de Rham cohomology, vector fields, flows, foliations, Lie derivatives, Lie groups, Lie algebras, and more. The approach is as concrete as possible, with pictures and intuitive discussions of how one should think geometrically about the abstract concepts, while making full use of the powerful tools that modern mathematics has to offer. This second edition has been extensively revised and clarified, and the topics have been substantially rearranged. The book now introduces the two most important analytic tools, the rank theorem and the fundamental theorem on flows, much earlier so that they can be used throughout the book. A few new topics h...

The Laplace transform is a wonderful tool for solving ordinary and partial differential equations and has enjoyed much success in this realm. With its success, however, a certain casualness has been bred concerning its application, without much regard for hypotheses and when they are valid. Even proofs of theorems often lack rigor, and dubious mathematical practices are not uncommon in the literature for students. In the present text, I have tried to bring to the subject a certain amount of mathematical correctness and make it accessible to un dergraduates. Th this end, this text addresses a number of issues that are rarely considered. For instance, when we apply the Laplace trans form method to a linear ordinary differential equation with constant coefficients, any(n) + an-lY(n-l) + * * * + aoy = f(t), why is it justified to take the Laplace transform of both sides of the equation (Theorem A. 6)? Or, in many proofs it is required to take the limit inside an integral. This is always fr...

With people living longer, often with chronic illnesses and disabilities, it is becoming increasingly important to understand how depression, disability, and physical illnesses are interrelated, the mechanisms underlying these interrelationships, and their implications for diagnosis and treatment. This volume synthesizes a carefully selected portion of the knowledge about physical illness and depression that has emerged during the past twenty years. Product details Format Hardback | 370 pages Dimensions 178 x 254 x 26.92mm ...

Covering over fifteen years of research, this compilation offers the first comprehensive review of the relationships between self-efficacy, adaptation, and adjustment. It discusses topics such as depression, anxiety, addictive disorders, vocational and career choice, preventive behavior, rehabilitation, stress, academic achievement and instruction, and collective efficacy. Psychologists concerned with social cognition and practitioners in clinical counseling will find this an invaluable reference. Product details Format Paperback | 396 pages Dimensions 155 x 235 ...

Dieser kompakte Leitfaden gibt einen umfassenden Überblick über Steuervorteile und Gestaltungsmöglichkeiten mit Kindern. Von Familienleistungsausgleich über Elterngeld, Kinderbetreuungs- und Ausbildungskosten bis hin zu Erbschaftsteuer und den steuerrechtlichen Möglichkeiten bei Vermögensübertragungen werden alle relevanten Themenbereiche verständlich und praxisnah behandelt. Mit zahlreichen konkreten Tipps zur Umsetzung richtet sich das Buch an Familien und Alleinerziehende sowie an Steuerberater.​ Product details Format Paperback | 137 pages Dimensions 148 x 210 ...

In der Kategorientheorie werden Begriffe und Methoden eingefA1/4hrt, die gleichermaAen in verschiedenen Gebieten der Mathematik (so z. B. in der Algebraischen Geometrie, Topologie, Zahlentheorie und Funktionalanalysis) sowie in Theoretischer Informatik und Theoretischer Physik anwendbar sind. Es gelingt damit hAufig, neue Beziehungen zwischen verschiedenen Ergebnissen zu gewinnen sowie Beweise und Methoden zu verallgemeinern und neue Resultate herzuleiten. Der vorliegende Band bietet Studierenden und Wissenschaftlern einen schnellen und direkten Zugang zu den Methoden der Kategorientheorie. Viele Beispiele und Aufgaben illustrieren die Anwendbarkeit der Methoden und Resultate. Product details Format Paperback | 312 pages ...

The Battle of Attention.- The Role of Information Processing for Product Perception.- Unconscious Brand Messaging and Perception Beneath the Detection Threshold.- Human Needs and Values as Guideline for Brands and Their Products.- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX).- Conceptual Consumption - Why We Consume Based on Mental Concepts.- The User Experience Identity (UXi) Method.- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users.- Summary and Recommendations for Action. Product details Format Hardback | 171 pages Dimensions ...

This book contains a compilation of high-yield, at-a-glance summaries in quick reference format for various topics that are frequently encountered by pathologists in the daily practice or on the boards. The focus is not organ-based histologic criteria, but rather everything else that goes into pathologic diagnoses but is difficult to keep committed to memory. The emphasis is on immunohistochemistry, special stains, grading systems, molecular markers, tumor syndromes, and helpful clinical references. Also included are morphologic summaries that encompass high-yield material cutting across all organ systems, such as an illustrated guide for microorganisms, tumor differentials, and an illustrated glossary of pathologic descriptors. The book has a unique format in that the information is presented primarily in tables and diagrams accompanied by brief and to-the-point explanatory text. The guiding principle was to boil the information down to the essentials but with just enough commentary t...